Arrow Top is an iOS social media platform based around creating photographic trends for friends and followers to replicate, in an attempt to gain more likes than the creator of the trend.
I was contracted with Arrow Top to re-design their onboarding process before their big launch to investors a few months later. Previously, they had gone through a few changes of terminology and features which had left the app in a slightly confusing place, which prompted their decision to change their onboarding process to help prep and guide users through their changes.
Being a young Start-Up they hadn’t yet identified their demographic nor did they have a persona to work from. With my one month sprint in mind, we agreed I would conduct a light amount of research which included comparing the current market, creating a guideline persona and any guerrilla testing I could manage.
Due to the short amount of time before their Launch, pace and efficiency was essential to them in the design process, as was gaining user retention throughout the course of their preparation.
- Create a Competitive Comparative analysis
- Create a Site Map, User Flow and Use Case
- Sketch out wireframes
- Produce a clean UI design
- Create a shallow learning curve for the users
- An efficient Onboarding Process
Competitive Comparative analysis
Since Arrow Tops demographic is yet to be identified, I took a look into the market of Trend setting, Inspiration and image centric applications to see what features were being used and to later look into how these features were being received.
Aside from the mainstream competitors, I looked into these five apps with regards to their reviews and popularity.
After exploring these apps, I found Arrow Tops direct competition were more directed at four of the most popular apps currently on the market, Instagram, Pinterest, Snapchat and Vine. I chose to look into these with much greater detail as these were the apps Arrow Top is striving to shift their user base from, and into their app.
I looked at the current three most common styles of onboarding new users, to assess which approach would be most suitable for Arrow Top and their current state of design.
Simply, this gives the user an instructional walk through the primary flow of the app by approaching a ‘Learn by Doing’ style.
This approach looks more into how a user can get started within the app and what features are most common, when to use these features and any interaction specifics. For example, ‘double tap to like a photo.’
This style explains what the app is, how and when a user can use it in their day and the benefits of doing so.
Following from looking at these apps and the various tear downs available on each one, I came to the decision within my sprint that I should stick to these rules listed below, refine and test when possible to help me produce the simplest Onboarding experience.
- Allow users to sign up with another app
- Develop a tag line to give a brief synopsis
- Guide the users by including a CTA to taking a tour
- Show the user the benefits of the app — don’t go through all the features
- It’s important to give an op out or skip option at any time
- Keep the same colour and typography scheme as the app
- Use a language that is comprehensible to all users
- Be human and have personality, not robotic
- Keep the user informed on their orientation by including a progress bar or steps
I made a guideline persona that doesn’t dictate fine details about our audience, but generically wraps up their goals and frustrations so we know where our boundaries lay in the design process.