Memorable,

Meaningful,

Disruptable.

I’m a passionate advocate for life-centered design, using empathy and curiosity to create meaningful, effective solutions. With a deep appreciation for the natural world that upholds modernity and an unwavering curiosity for users needs, I design experiences that improve lives while navigating the realities of ethical internal business decision-making.

Then vs now…

Over the past 10 years I've had the opportunity to work across a range of industries, projects, and missions where each experience taught me something valuable about experience, business, people, and myself.

With an increasing awareness that this life is precious and finite, I’ve made the intentional choice to focus my time and energy on projects and teams whose actions are strategic and meaningful for issues that truly matter.

Organisations I'm proud to have been part of.

I am…

Direct
I communicate openly and transparently in service of the product and the mission. While I fully believe in the power of polite manners, I also believe a mission can’t reach its full potential if we avoid the conversations that need to happen.

Integral
Acceptance and respect for the individual are unwavering beliefs of mine. For the betterment of society and for our own well-being, I believe these are fundamental values.

Loyal
Simply put: I’m committed to making commitments. This is true both in my work and my relationships. Deadlines get met, promises stay kept.

Self-reflective
I intentionally take time to reflect on my actions and impact, both as a designer and as a human. I strive to keep my pride in check for the sake of my own inner stability and for the health of the circles I’m part of.

Human
I haven’t forgotten who cheeky little Gracie was, who made me who I am today. I honour her by staying human, curious, connected to meaning and by staying unapologetically goofy.

Projects

  • Dream it.

  • Build it.

  • Grow it.

  • Sell it.